January 30, 2010
Maria is featured in Nike's "Lace Up. Save Lives" campaign. Maria alongside many other major Nike stars are featured in the campaign to fight AIDS in Africa.
The Nike and (RED) concept is a simple one that invites people to "Lace Up. Save Lives" by purchasing a pair of NIKE (PRODUCT)RED- laces. One hundred percent of the profits from (NIKE)RED laces will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.
Progress has been made in the drive to reduce HIV infections in Africa, with fourteen countries reporting a decline in the prevalence of the disease. This is great news and proves the fight can be won. But AIDS remains one of the greatest challenges facing the world today. An estimated 3,800 men, women and children die in sub-Saharan Africa every day, in addition to 6,000 new infections every day among 15-24 year old men and women.
(Nike)RED laces are available at Nike Store locations and key retailers worldwide. In addition, (Nike)RED laces are available at nike.com.
Click here to see the campaign video.
Resources: http://www.mariasharapova.com/
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