August 25, 2011
NEW YORK CITY—Tennis stars Novak Djokovic and Maria Sharapova took some time out from their US Open preparations to discuss their latest venture with tennis racquet manufacture HEAD on Wednesday, at New York City’s Benjamin Hotel.
To start the very playful press conference, Djokovic came out in a blonde wig, proclaiming to be Sharapova, causing the press club to break out in a roar. The banter was a live version of the latest TV ad for HEAD, released just in time for the US Open, which can be found on YouTube.
The two sat down with MC Bill Macatee and discussed how switching to HEAD racquets have impacted their games.
Djokovic, who is currently No. 1 in the world ATP rankings, switched back to HEAD racquets at the beginning of the 2011 season after playing with them as a junior and then going with another company. This season has been the best of his career. He won 41 consecutive matches and has lost only twice the entire year, capturing a Wimbledon and Australian Open title.
He has the number-one draw at the US Open, but a recent shoulder injury has prompted questions about getting his season back on track. He said, “The shoulder is fine. I am going to be good for the US Open.” The top-ranked Serb said that there is no structural damage but was just a result of overuse. As Maria Sharapova pointed out, playing 60 matches will do that.
Sharapova, who also switched to a HEAD racquet this year, explained how using the new racquet was a right fit: “I hit a few balls and just knew this was it.”
Sharapova, whose love of fashion is comparable to her love of tennis, introduced her new HEAD bag line. Sharapova was a part of every step in the design processes, something she said she thoroughly enjoyed. The bags will be available worldwide at the end of the month.
Both Djokovic and Sharapova will begin their quest for a US Open title starting on Monday August 29 at the Billy Jean King Tennis Center in Flushing, NY.
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